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Why You Should Partner with a Benefits Firm for Employee Group Health Insurance

Apr 16, 2023

Most business owners are aware of the value-add offering group health insurance to workers provides. According to the 2022 US Employer Health Benefits Survey by McKinsey & Company, 66% of employers cite health benefits as being “very important” in talent management, which is an 11% increase from 2019. The research firm’s report concluded “health benefits can help employers attract and retain employees”.


Whether you’re thinking about offering group health insurance to employees at a corporation, or you’re a smaller business that wants to take care of its 10 employees, you may be wondering the best route to go. When you work with a business health insurance brokerage like AZ Health Insurance Brokers, you can streamline the process. Your employees can get coverage more easily, with less hassle.

Insurance Agents smiling

Why should you work with a health insurance brokerage? Here are some of the benefits of working with a brokerage firm when you want to offer business health insurance to employees.


1. A Brokerage Firm Can Help You Save Money


A brokerage firm has all the latest group health insurance information to help you obtain the most competitive rates. You’ll want to avoid overpaying, so you can keep costs low while providing your employees with the health insurance benefits they want from their employer.


It’s in a broker’s best interest to give you the best options so you can create a long-term partnership. That means, you’ll get more choices and more accommodations when selecting a health insurance plan for your team.


Compared to going to a single provider to offer health insurance, working with a broker means you get to compare all your options. You can develop your knowledge about what’s available, so you can make the most cost-effective and beneficial decision for your employees. 


When new plans emerge, your broker is in your corner to alert you to all the choices you have available. They can get you set up quickly and ensure you meet the deadlines you need to. You can always be confident your broker is working on your behalf to help you save and keep your employees covered.


2. A Brokerage Firm Becomes Your Partner


One of the main advantages to working with a brokerage firm to provide business insurance is that you get a main point of contact you can always turn to with questions or concerns. If you need clarification on something, you can call them up and speak to a real person quickly. There’s no waiting on hold or scrambling to get the information you need.


As your relationship with your brokerage firm develops, they’ll get to know your business and its unique needs on a deep level. This helps them anticipate your future needs and proactively offer solutions that can help.


When you’re initially setting up employee health insurance plans, your broker can help you create a custom offering that fits your business. You can easily make adjustments to your plan whenever you need to and get in touch with your firm quickly when you need assistance.


You can think of a business health insurance brokerage firm as one of your business partners. They help you provide an in-demand service to employees, which can help you improve recruiting efforts and business retention.


Your brokerage firm can also provide employee education on new insurance plans, from benefits materials, to training. They’ll help you understand the value of the plan(s) you’re offering, so employees can make the decision that’s in their best interest.


3. A Brokerage Firm Provides a Local Option


You’re not required to work with a brokerage firm in your exact geographic location, but you do have that option. That can provide extra benefits, like:


  • Being able to communicate with your business health insurance partner on local time
  • Your local brokerage firm having deeper knowledge of state and local laws and regulations
  • Giving your business the ability to support another local business, which bolsters your community


Each state, county and city may have different rules regarding employee health insurance. A local broker will have expert knowledge on the regulations in your business headquarters, as well as in locations throughout the country.


4. You Can Always Optimize Your Broker Partnership


Before you even select an initial broker, your business has the ability to compare brokerage firms to evaluate the best option. All group health insurance brokerages should offer a free business health insurance consultation. It can help to have several consultations with brokers you’re interested in to see what they come back with in terms of options.


The following steps can help you find an optimal brokerage firm.


1.     Research brokerage firms, and come up with a list of several (at least three to five) to talk with.

2.     Have a free consultation with each brokerage firm. You could also come up with your own questionnaire that you send to each firm so you can compare their answers.

3.     Conduct follow-up interviews based on the comparisons, then select a firm.


Even after you’ve selected a broker, you can continue to explore new options each year. If you find a better offer but want to continue your partnership with your current broker, you can present new options you’ve been offered to see if any adjustments are available with your current broker.


Work with a Broker to Make Offering Employee Health Insurance Easier


Business health insurance can be a complex undertaking. You want to ensure you offer the right coverage, while also protecting your business finances. A broker makes it easy to do so.


To reiterate, by working with a business health insurance broker, you can:


  • Quickly get the information and guidance you need regarding health insurance options
  • Ensure compliance related to federal, state and local regulations
  • Minimize total costs for providing health insurance to employees
  • Get effective employee training for their health insurance benefits
  • Gain a partner who can answer questions and provide clarification and updates whenever you need them


If you want to start offering health insurance to employees, or you want to compare your options, contact AZ Health Insurance Brokers for a free consultation. We work with businesses in Arizona and around the country to find a health insurance plan that works for their employees and their unique business needs.


Email quotes@AZHealthInsuranceBrokers.com, call 602.617.4107 or fill out this contact form, and we’ll be in touch. 

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